THE IMPORTANCE OF SOCIAL NETWORK MARKETING, WHICH IS A PART OF INTERNET MARKETING IN THE ACTIVITIES OF SMALL BUSINESS ENTERPRISES

Аннотация

The article reveals the essence and popularity of social networks, their capabilities as a promotion tool. The concept and characteristics of social media marketing (SMM) as a field of activity are given, advantages, as well as disadvantages and risks associated with the use of SMM are shown. The results of foreign studies on the use of SMM in the marketing strategy of companies are analyzed.