ANALYSIS OF RESEARCH AIMED AT DETERMINING THE IMPACT OF DIGITAL MARKETING ON ENTREPRENEURIAL ACTIVITIES

Abstract

The article reveals the importance and necessity of using digital marketing for the development of business activities in the conditions of intense competition. Also, the author's approaches to the scientific research carried out by foreign scientists on determining the impact of using digital marketing in business activities using inductive and deductive methods are presented. The main goal of this study is to give recommendations to Uzbek entrepreneurs on what and how to pay attention when organizing and conducting digital marketing activities, based on the results of research on the impact of digitization of marketing activities of business entities on business development. It includes entrepreneurship, digital marketing, marketing research, surveys, observation, interviews, digital technologies, social media networks.